Transformative finiancial and strategic COnsulting

Compassionate business advisory and management that fuels your impact at every level

• Fractional CFO & Financial Advisory • PROJECT MANAGEMENT  

 Driven by Values  20+ YEars experience • Serving EArly to Mid-stage businesses 

We provide thoughtful financial and strategic partnership for early to mid-stage mission-driven entrepreneurs ready to grow with purpose.

We are your strategic partners in building a business that enhances your impact through thriving financially.

Here's what can change when we work together:

Feel Confident About Cash Flow

You have simple, consistent systems to make financial decisions from a place of understanding, not stress.

Make Solid Decisions Based on Solid Systems

You rely on financial insights and forecasts that help you see challenges and opportunities well before they happen .

Take Focused Action

You know what is the most crucial aspect of your business to move forward with, and systematic approaches to keep you focused and on target.

Build Wealth That Serves Your Goals

Your decisions are aligned with clearly-defined goals for both your business and your life.

Scale at a Sustainable Pace

You understand your capacity for growth so you can expand your impact thoughtfully and strategically.

Have a Ally in Your Corner

You feel supported by someone who cares about your vision, can help you focus your energy, and is excited to generate ideas with you.

What Makes Jay & Oak Different?

Our approach centers on allyship and trust. Your business journey is deeply personal, filled with hopes, fears, and dreams that inform every decision you make. We focus on being allies you can trust to hold that part of you and let it be part of how we help you get to where you want to be.

We lean into and unlock your expertise. You are the brains, heart, and body of your business, and you know it inside and out. Our skill and passion is in helping you find new ways to think about what you already know. Together, we will combine big picture thinking with brass tacks effort, and unlock your expertise to find the answers you need.

We focus on creating transformational shifts in how you think about your business. Building and scaling a successful business is as much about what you think as what you do. From day one we offer you new frameworks for your approach to business that accelerate your success and impact (and help you avoid common problems along the way).

We go wide AND deep. No part of your business exists without all the other parts, and we have a keen ability to traverse across isolated functions and see how they interact as a system. We can also take you from big picture down to the individual numbers and back up again so we can understand each detail in context.

What Client Say About Us

"Jay & Oak has been a key part of our team at Fresh Love from the beginning. After guiding us from concept through our first successful years (we earned $750K last year), Jonathan is helping us to move from being involved in operations to building our business' future. We're talking profitability, pricing, labor, investments, and debts. The conversations and decisions aren't easy, but we know he is leading us on the path towards smarter decision making and opening our second location."
Ben & Serina
Fresh Love PDX
"I knew where I wanted to be in my consulting practice, and I knew it would take hard decisions to get there, but I was overwhelmed about how to make it happen. Jay & Oak helped me through this unpredictable period and into the business that met my needs. Jonathan kept the big picture in mind, considered every likely possibility, and converted each call into achievable, actionable steps for me. He challenged me in the right places, supported me in the right places, and asked questions that moved me forward. Working with him, I felt calmer and more assured."
Gregory T.
CONSULTING PHARMACIST
"Jay & Oak was with me from the beginning, and has helped me tremendously as I navigated through some tough times in my practice. Jonathan opened up strategic approaches that I never would have thought of as a new business owner. Throughout our time together he has been understanding and supportive, and a trusted partner when things felt hard."
Heidi V.
Acupuncturist

Common Questions

Most accountants focus on what’s already happened in your business, or specialize narrowly in things like tax strategy. We focus on what’s coming next, provide you with a mix of big picture and micro-scale approaches, and incorporate every aspect of your business. Everything that affects your profits and cash flow – from hiring strategies to operational efficiency – is part of how we help you make better decisions

Unlike many fractional CFOs, we love working with “the little guy,” helping them set their foundations for growth or improve profitability at a small scale. This means we will work with businesses generating $200K and up. Our pricing depends upon your annual revenues. 

No. We work month-to-month because we believe the best partnerships are built on mutual trust and satisfaction. If we’re not delivering more value to you than you are paying for, you can walk away at any time. 

We guarantee that you’ll get value from the very first call, and by the second call, you’ll likely see your business with a new perspective. After that, the pace of change depends upon the strategic needs we identify together, and how quickly you can implement those. While every business is unique, the core challenges are often similar, so our proven frameworks typically help clients achieve their initial goals within 3-6 months.   

READY TO GET CLARITY?

If you’re a mission-driven business owner generating $200K-$5M annually and ready to make confident financial decisions that align with your values, let’s talk.

trusted allies on your business journey.

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